A walk up Mathew Street from NEMS (Brian Epstein’s shop and office) to the Cavern Club, where The Beatles played and were discovered by Epstein.
Brian read the Mersey Beat magazine which was published by Bill Harry. That, and posters around Liverpool had brought the name of The Beatles to his attention.
Curiosity got the better of him, and Bill Harry arranged for him to go and see them play during a lunch time spot at The Cavern.
So it was that about 1pm on Thursday 9 November 1961, Brian and his assistant, Alan Taylor, walked out of NEMS, across Whitechapel and up through Button Street to Mathew Street and The Cavern.
They were allowed past the queue, and were greeted over the PA by Bob Wooler, the resident DJ.
The rest, as they say, is history…